We looked closely at the high quality of the building itself. Our compositing and animation work was complemented by eye-level and drone location shooting that added accuracy to the context. 

The storyboard covered lively morning moments in the lobby and atrium, then slowly moved towards a relaxed, after-work mood at dusk, on one of the terraces. The characters were young Bucharest professionals sharing moments of togetherness while going to work in the morning or using the amenities of the new building. 

We were excited to communicate an overall sense of well-being carried by the project’s motto.