Referencing Ancient Egypt architecture, the design features 3 L-shaped colonnades encasing a Conference Centre and a Concert Hall, with impressive scale and a purposeful combination of positive and negative spaces.

The selected views were intended to showcase the key features: the Colonnade, the Plaza during a projection of Lawrence of Arabia, the Celebrity Access (red carpet drop-off), a Hero image of the building framed by sky and pool, plus an interior view of the Concert Hall.

The project’s success relied on the delivery of long-term value and wonder to its future guests. Perception of what is close or far and the illumination underwent everyone’s scrutiny. Considering the size and simplicity of the project, our shared ambition was to achieve impeccable imagery, with flawless details and masterful control of all nooks and crannies.

 

We synced into the natural rhythm of the project, creating a space of freedom for the architects’ 3D model to develop and evolve.

Taking advantage of the ongoing development of the 3D model, we prepared photomontage assets for the 3D scenes, picking and cropping out people to create a diverse entourage of artists, moviemakers, cinephile guests, or a more general public for the daytime images.

After the definition of the model, the project entered the design-completion stage with materiality exploration. We were commissioned a second set of CGIs to test and illustrate finishes. We rendered versions of the Concert Hall with various types of interior or exterior cladding to support final design choices. The Hall’s transparent facade needed to “glow from within”, so we visualized different real-market materials for the designers to see the outcomes.