MARKETING FILM

"Printzipal" by ICN

Luxembourg, 2022. We are proud to have had the opportunity to produce the marketing film for the future Printzipal office building in Luxembourg, envisioned by our friends and clients ICN. Have a look at our vision of Printzipal: a 3-minute peek into the workday of a Luxembourg CEO.

MARKETING FILM

"Printzipal" by ICN

Luxembourg, 2022. We are proud to have had the opportunity to produce the marketing film for the future Printzipal office building in Luxembourg, envisioned by our friends and clients ICN. Have a look at our vision of Printzipal: a 3-minute peek into the workday of a Luxembourg CEO.

Printzipal

Office building, Luxembourg, 2022

Client
ICN

Architecture
M3 Architectes

Landscape design
Raul Nicu & Panoptikon

Interior design
Panoptikon

Film Production
Panoptikon

Deliverables
CGI Still views
Film

ICN, a Luxembourg-based property developer, imagined the future office building: Printzipal. We created the marketing film and a set of CGI stills for this next-generation office building in Luxembourg.

The result blended real-life footage from Luxembourg city with realistic 3D shots of the building and surrounding area.

The story captured the workday of a Luxembourg CEO returning to the office after the pandemic. 

Marc, our main character, a real-life actor, was followed by our ground camera and drone as he left behind his work-from-home life to start his first day in his brand-new office.

We explored the city and the project features that turn a business environment into a user-friendly post-covid workspace. 

CGI shots were later composited into real-life footage that captured the vision of this future architecture.

HIT PLAY TO WATCH

Work with us.