"Arghezi 4" by STRABAG
Bucharest, 2021.
Seizing an unprecedented opportunity right in the center of the city, STRABAG is developing a boutique office building that benefits from all the cultural, institutional, leisure, and transportation facilities offered by such a unique location.
We were commissioned to create a marketing film and a set of CGI stills that would make the new development stand out in a crowded market.
Arghezi 4
Client
Strabag Real Estate
Architecture
Deco Architects
Office building, Bucharest, 2021
Film Production
Panoptikon
Deliverables
CGI Still views
Film
The client requested a film that conveys the feeling of working in an exceptional building. Nearby landmarks, optimal design, abundant greenery and appealing ground-floor retail space were key features to be showcased in a commercial film.
We looked closely at the high quality of the building itself. Our compositing and animation work was complemented by eye-level and drone location shooting that added accuracy to the context.
The storyboard covered lively morning moments in the lobby and atrium, then slowly moved towards a relaxed, after-work mood at dusk, on one of the terraces.
The characters were young Bucharest professionals sharing moments of togetherness while going to work in the morning or using the amenities of the new building.
We were excited to communicate an overall sense of well-being carried by the project’s motto.
