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Blanchisserie

Luxembourg, 2020.

We were commissioned to create a marketing film for a project designed by Fabeck Architects in central Luxembourg.
The film had to convey a calm atmosphere and offer a glimpse of the future community lifestyle.

Blanchisserie

Client
ICN

Architecture
Fabeck Architectes

Residential, Luxembourg, 2020

Film Production
Panoptikon

Deliverables
CGI Still views
Film
Virtual tour

A high-end residential project in the center of Luxembourg

A high-end residential project in central Luxembourg, developed by ICN, posed multiple challenges: a sloped site, a decaying landmark to preserve, a rich historical context, and the ambition to create a modern, welcoming home.

We avoided a single narrative, instead building the film from observational vignettes that capture the old city’s charm, the apartments’ warmth, quality materials, and the social life in shared gardens and private terraces. From quiet alleys to balconies and dinner tables, we aimed to appeal to young, environmentally conscious residents.